Death has created a wealthy industry around a vulnerable population, who are open to products that claim to offer emotional comfort. For that reason, artificial intelligence (AI) venturers are gambling on the digital afterlife business to develop technologies that re-create the personalities of deceased individuals, thus offering survivors a form of ‘comfort’ for their grief. The documentary “Eternal You,” sets out to track and expose this trend by exploring the moral implications of a truly unsettling AI technology. The documentary is a cautionary story about after-life data ownership and its disturbing repercussions.
The film introduces us to individuals who interact with AI avatars of posthumous loved ones, such as a mother in South Korea who communicates with an avatar of her deceased daughter through a VR headset, and in another case, a woman whose conversations with her late boyfriend take on a disturbingly demonic tone. The documentary raises concerns about the ethical implications of resurrecting the dead using AI manufactured avatars, which are both meticulously designed funerary products and persuasive posthumous personalities.
The eerie documentary skillfully conveys a growing sense of unease and a dreadful realization that an important boundary has been crossed. It appears that using AI technology to foster a digital afterlife commerce blurs the line between innovation and recklessness, prompting a critical examination of the impact, morality, harm, legality, and oversight of such advancements.
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