The influence of artificial intelligence on the future of Google Search is becoming increasingly apparent with the rollout of AI Mode for all U.S. users commencing today. This new feature replaces traditional links with streamlined icons that reflect the data compiled by Google, and following in the footsteps of the previous introduction of AI Overviews last year.
Liz Reid, a vice president at Google, said that AI Overviews currently has 1.5 billion users and is set to expand to over 200 countries. Recently, AI Mode transitioned from a testing environment to a limited segment of actual users, substituting the “I’m feeling lucky” button with an AI search alternative.
The status of AI Mode as the default for U.S. users remains unclear, though it appears traditional search options may still be available elsewhere. Reid elaborated that this mode enhances AI Overviews by utilizing a “query fan-out technique,” which divides user inquiries into multiple subtopics to facilitate more pertinent web searches.
Google is also upgrading the version of Gemini that supports AI Mode, introducing improved features and mobile adaptability. The new “Deep Search” functionality enables simultaneous searches, synthesizing results and potentially generating tailored graphics. Concerns have been raised among technology publishers regarding the overshadowing of third-party content by AI-generated summaries, while Google contends that these summaries foster greater user interaction with external resources.
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