A recent article on Vulture discusses how the film industry is increasingly using generative AI, both openly and secretly. Author, Lila Shapiro, spoke with Hollywood professionals for insights on this phenomenon in her June 4 article titled “Everyone Is Already Using AI (And Hiding It).” Reportedly, Lionsgate, famous for series like The Hunger Games and John Wick, has teamed up with the generative AI company Runway. Vice-Chairman Michael Burns highlighted the technology’s ability to cut production expenses, noting, “We can’t make it for $100 million, but we’d make it for $50 million because of AI.” Shapiro pointed out that studios can now quickly adapt existing franchises with AI capabilities, exemplified by a comment from a source who said, “Now we can say, ‘Do it in anime, make it PG-13.’ Three hours later, I’ll have the movie.”
Burns also showcased generative AI’s potential by explaining how a complex scene, usually demanding significant filming resources, could be created for only $10,000 using Runway. Additionally, Duncan Crabtree-Ireland, the chief negotiator for SAG-AFTRA, noted that studios promised biannual post-strike updates on their generative AI usage. Despite this commitment, employees found ways to bypass regulations, raising fears about unauthorized applications. The rise of generative AI now threatens storyboard artists, as executives suggest their jobs might soon become outdated. While mastering these new tools might provide opportunities for some, a visual effects artist expressed skepticism about whether audiences would notice a decline in quality due to generative AI’s influence on their work.
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