The Independent Publishers Alliance has filed an antitrust complaint with the European Commission concerning Google’s AI Overviews, according to Reuters. The group claims Google is improperly using online content for these Overviews, adversely affecting publishers by leading to reduced traffic, readership, and revenue. The complaint also highlights that publishers cannot easily opt-out of having their content featured in these AI summaries unless they choose to completely exclude themselves from Google’s search results. This action was taken over a year after Google introduced AI-generated summaries at the top of certain search results, which, despite initial inaccuracies, have notably reduced traffic for news publishers.
Google responded by arguing that its advancements in AI for its search abilities enhance inquiry and create new opportunities for businesses and for content. They suggested that claims about traffic reductions are often based on limited data and pointed out that traffic fluctuations can occur for various reasons.
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