Henrik Werdelin has spent the last 15 years helping entrepreneurs build renowned brands like Barkbox through his startup studio Prehype. With his latest New York-based project, Audos, he dreams of harnessing AI to increase the number of startups from merely “tens” to potentially “hundreds of thousands.” The current climate, characterized by significant layoffs, is prompting many to reassess their career directions. In addition, advancements in AI technologies have lowered the barriers for creating digital products and services. Werdelin’s venture primarily supports “everyday entrepreneurs,” enabling them to create million-dollar AI businesses without needing tech skills. The shift from Prehype to Audos signifies broader changes in entrepreneurship, focusing on democratizing knowledge and methods rather than traditional high-value startups.
The goal is to guide these entrepreneurs through the evolving landscape, who may feel uncertain about using AI tools or outreach tactics. Audos supplies them with AI-driven resources to craft sophisticated products using natural language and capitalize on social media algorithms for customer engagement. This approach has successfully launched “low hundreds” of businesses through targeted marketing on platforms like Instagram. Notably, Audos operates differently from traditional accelerators, taking a 15% revenue share instead of equity, offering founders funding and essential business tools. While the revenue share could lead to significant expenses over time, many entrepreneurs may still appreciate the immediate support. The platform’s sustainability remains uncertain amidst rapid technology advancements, yet investors, including True Ventures, are optimistic, likening it to effective small businesses like Instagram. Werdelin’s vision for Audos is ambitious, with aspirations to empower a diverse range of individuals to start meaningful businesses, thereby making a considerable economic difference.
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