Baller Mixed Reality (BMR), in collaboration with Icon Sports and Broker Brothers Transactions, has exclusive rights to produce and sell AI-generated content featuring NBA pioneer Earl Lloyd. Lloyd, who broke the color barrier in 1950, becoming the first African-American to play in the National Basketball Association, had a remarkable career that included winning the NBA Championship with the Syracuse Nationals in 1955. Recognized as the “Jackie Robinson of basketball,” he also became the league’s first Black Assistant-Coach in 1965 and was inducted into the Naismith Hall-of-Fame in 2003. Lloyd passed away in 2015 at the age of 86.
BMR will create AI-generated mixed reality collectibles autographed by Lloyd, as well as unique “artificial intelligence experiences.” These experiences will allow fans to digitally interact with an avatar of Earl Lloyd in Augmented Reality (AR), immersing themselves in his life story and groundbreaking achievements. The AI-generated content will allow Fans will have the opportunity to engage in real-time conversations with Lloyd, hearing his voice and learning more about his inspiring journey. The avatar can be placed within real-world environments and viewed from any angle, providing an immersive and dynamic experience for fans.
To ensure the authenticity and ownership of the limited-edition assets, BMR will utilize blockchain technology to serialize legitimate purchases, preventing fraud and counterfeits, and providing fans with peace of mind when investing in these special non-fungible token (NFT) collectibles.
Kevin Lloyd, Earl Lloyd’s son, expressed his excitement regarding the partnership with BMR. He acknowledged the historical significance of the memorabilia left by his father, which not only highlights the differences but also the similarities within different eras. Through the collaboration with Jonathan Herman and the Baller team, these items will be digitally preserved in AR, ensuring their quality and allowing basketball fans from all over the world to enjoy them as limited edition NFTs.
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