Generative AI has contributed to a 23% increase in new fraud schemes in 2023. This growth led to a 58% increase in ad fraud on streaming platforms, which impacts desktop, mobile web, mobile app, and connected TV platforms. AI has allowed the creation of more fraudulent traffic and more cunning ad scams. These scams have led to millions of dollars in losses for advertisers. Additionally, generative AI has raised concerns about the quality of media content and the effectiveness of ad transparency measures. Both privacy experts and ad fraud researchers are expressing great concern over the growing impact of generative AI on misinformation and fraudulent ads.
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