Amazon introduced a new generative AI expert shopping assistant named Rufus, which is trained on various sources and aims to be a comprehensive support for customers. Rufus can answer questions, provide comparisons, give advice, and offer recommendations. Additionally, it can respond to specific questions about products and it aims to continuously improve itself with customer feedback. Rufus is currently in beta for a limited set of customers and will be gradually made available to more customers in the U.S. in the near future.
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