Toy manufacturer Mattel has entered an agreement with OpenAI to develop AI-infused toys, but digital rights advocates are expressing their concerns. In a recent announcement, the firm behind Barbie revealed a “strategic collaboration” with OpenAI, known for ChatGPT. They highlighted that leveraging AI technology would enhance children’s play experiences by focusing on innovation, privacy, and safety.
Although specifics are limited, Mattel claims it will cautiously and responsibly incorporate new technologies. However, advocacy groups are raising alarms. Robert Weissman, co-president of Public Citizen, urged Mattel to forgo the integration of AI in toys for kids, citing fears that such human-like interaction could negatively impact children’s social growth and mental well-being.
Concerns about the effects of technology on young minds are growing, particularly after incidents and deaths involving children and AI. Past controversies, such as the problematic Hello Barbie doll, illustrate that even companies with a long-standing reputation can falter in protecting children’s privacy. This leaves parents with the tough choice of whether or not to expose their kids to AI-enhanced toys, provoking questions about whether the technology is truly ready for this adult responsibility.
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