Meta will launch AI-powered chatbots in September that can collect user data and improve targeted advertising. These chatbots will engage with Meta’s 4 billion users in human-like conversations, potentially boosting conversions and expanding brands’ reach. However, concerns about data privacy and potential reputational damage persist. Meta aims to attract and retain users as it faces competition from platforms like TikTok. The company hopes that the introduction of AI chatbots with different personalities, or “personas,” will enhance user engagement. Mark Zuckerberg is expected to provide more details on these chatbot plans next month.
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