Tomorrowland, producers of the Tomorrowland Music Festival in Belgium, and BMW, the automobile manufacturer, have renewed their marketing partnership with an interactive, generative AI dance music experience at https://www.futurerecord.ai. The website, entitled ‘Future Record,’ was launched in September 2022. It allows Tomorrowland fans to create their own dance songs and share them on social media using generative AI music technology. Tomorrowland and BMW’s use of AI in this social media campaign showcases both brands’ commitment to innovation. Users prompt and personalize their songs by answering questions about their music preferences and festival experiences. The AI then produces personalized tracks with unique lyrics. The finished songs can be shared on social media platforms like TikTok and Instagram.
The Future Record website’s goal is to engage and grow the Tomorrowland Music Festival fan base, and build goodwill toward BMW and its products, too. The Future Record AI campaign was designed to reach and resonate with European dance music fans before, during and after the July 2023 Tomorrowland festival.
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