YouTube will soon require users to disclose if their videos contain content made with artificial intelligence (AI). The platform acknowledges that AI-generated content can mislead viewers and plans to roll out updates to inform viewers when they’re watching synthetic content. YouTube will also allow users to request the removal of videos that simulate an identifiable person. However, certain factors will be considered before removing the content, such as whether it’s parody or satire, if the person can be uniquely identified, or if it features a public official or well-known individual.
In addition, YouTube will implement a similar removal process for AI-generated music content that mimics an artist’s voice. Initially, this option will be available to music partners participating in YouTube’s early AI music experiments, with later expansion to other labels and distributors.
These updated policies come in response to the AI-related copyright and privacy issues in the entertainment industry. Recently, SAG-AFTRA reached a new contract agreement with AMPTP, which includes provisions emphasizing actors’ consent and compensation for the creation and use of their digital replicas.
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