DeepSeek is significantly increasing its API pricing for artificial intelligence models, specifically quadrupling costs for the new V4 Pro service to improve resource distribution. While the company previously maintained affordable rates to challenge Western competitors, the transition to a tiered system with peak and off-peak charges reflects a shift toward standard market costs.
Effective August 16, the DeepSeek V4 Pro output will rise to $3.96 during peak periods, while the V4 Flash version will increase to $1.32. Although these adjustments rescind previous promotional discounts, the updated technology remains competitive against alternatives like Moonshot’s Kimi K3, which remains considerably more expensive per million tokens.
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