Disney is investing $1 billion in OpenAI, allowing characters like Mickey Mouse and Luke Skywalker to be included in the AI company’s Sora video generation tool. At the same time, Disney has confronted Google, demanding that it stop using its copyrighted characters for AI training without permission.
This new Disney-OpenAI partnership marks Disney’s first major content licensing partnership; it uses Sora, a generative artificial intelligence model that currently creates short videos. The three-year deal enables fans to make and share videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars. Despite the impressive capabilities of AI video generators like Sora, concerns have arisen about “AI slop” flooding social media, potentially overshadowing human-made content, along with challenges related to misinformation and copyright issues.
Both Disney and OpenAI stressed their dedication to responsible AI use, ensuring user safety while honoring creators’ rights. Disney CEO Robert Iger noted that the deal would enhance storytelling through generative AI, while certain user-generated content from Sora will be available on Disney+. In a related move, Disney issued a cease and desist letter to Google, demanding an end to the unauthorized use of its content for AI model training, a proactive step to safeguard its intellectual property amid ongoing litigation against several other firms.
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