Geoff Taylor, who was the head of the British Phonographic Industry (BPI) for 15 years, has been appointed as the first Executive Vice President of artificial intelligence (AI) at Sony Music Entertainment (SME). Taylor’s move to SME was officially announced on LinkedIn, and it comes at a time when AI is playing an increasingly important role in the music industry. Taylor expressed his enthusiasm for his new position and highlighted the opportunity for Sony Music to benefit its artists and songwriters by embracing AI.
Major labels, including Sony Music, are taking steps to address issues related to AI-generated music, such as infringement concerns and the proliferation of low-quality content. They are also collaborating with streaming platforms to establish takedown notice systems. Additionally, major labels are capitalizing on AI technology, forming partnerships and backing systems for licensing AI music creation platforms which can use artists’ AI voices and melodies in derivative music for a subscription, license or royalty or fee.
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