Nvidia continues to carefully navigate its operations in China, adjusting its product lineup to maintain a strong market presence despite U.S. restrictions on advanced AI chips. The company, with a valuation of $3.3 trillion, is modifying its offerings to adhere to regulations while striving to keep access to this vital market.
It has been reported that Nvidia is set to introduce a simplified version of its popular Blackwell AI chips that aligns with U.S. export guidelines. Priced between $6,000 and $8,000, these chips will feature traditional GDDR7 memory, differing from the high-bandwidth technology used in Nvidia’s premium products, and will avoid any dependency on Taiwan Semiconductor Manufacturing Co.
According to a representative from Nvidia, options remain limited until a design receives approval from U.S. authorities, hindering access to China’s $50 billion data center market. Following the 2022 U.S. restrictions, Nvidia has been producing lower-performance chip variants, yet regulatory hurdles continue to pose significant financial challenges. Nvidia remains hopeful that this new chip can make an impact in China, where sales accounted for 13% of Nvidia’s revenue last year, and as it faces fierce competition from local players like Huawei.
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